Most people think of a as the logo or the name of a company. While these are part of a brand, they are not all of it. A brand is much more than a logo or a name. It is the whole package including the product or service, the surrounding communications (both digital and in print), the way it is perceived by customers, employees, the media and even competitors. In this article, we’ll discuss what exactly makes up a brand and why it is important for every marketer to understand it.Continue Reading
Information is the most important form of power in today’s world. We can communicate quickly with a lot more people through technology.
Communication is key for any society to function. Communication allows us to share ideas, sharing information creates understanding, and it allows us to talk about our emotions. Technology has made communication easier than ever before by allowing us to connect with friends, family and colleagues easily.Continue Reading
A Low-Code Development Platform (LCDP) is a tool that allows non-programmers to develop software by simply dragging and dropping user interface components onto the canvas of a graphical editor. It was originally developed for use in the travel industry, but is now used by many different types of businesses.