Email marketing can be one of the most cost-effective and effective ways to engage with your customers. However, many eCommerce businesses struggle to create engaging content and, as a result, fail to take advantage of email. In this blog post, we’ll take a look at why email marketing is an important part of an eCommerce business. We’ll also cover some basic tips for creating effective email campaigns.

The advent of the internet has revolutionized the way companies market their products and services. However, while digital marketing has become more and more common, many companies still rely on traditional marketing models that weren’t possible before the internet. Often, traditional marketing companies won’t outright reject their digital counterparts, but are instead dismissive of digital marketing methods. However, digital marketing serves three main purposes that are fundamentally different from traditional marketing.