The advent of the internet has revolutionized the way companies market their products and services. However, while digital marketing has become more and more common, many companies still rely on traditional marketing models that weren’t possible before the internet. Often, traditional marketing companies won’t outright reject their digital counterparts, but are instead dismissive of digital marketing methods. However, digital marketing serves three main purposes that are fundamentally different from traditional marketing.
5 Digital Marketing Trends That Will Dominate The Digital Age!
5 Digital Marketing Trends That Will Dominate The Digital Age!
1.) Mobile Marketing
Smartphones are now more popular than ever. In fact, there are more than 300 million smartphones sold every year. As a result, marketers are investing more and more in mobile advertising. Mobile marketing allows you to reach an audience that’s always connected, no matter where they are.
2.) Voice Search
Voice search is quickly becoming the preferred way for people to search using a computer. It’s fast and intuitive, and it’s easier to use than typing text. As a result, marketers are shifting their focus from text to voice searches. According to comScore, voice searches already account for 20% of all mobile searches, so your target audience will be using voice search more frequently in the future.
3.) Videos
Video marketing is on the rise, and businesses are quickly realizing the benefits that come along with making and investing in videos. According to statistics from marketing software provider, HubSpot, B2B marketers who use videos outperform those who don’t by 434%. Videos are also easier to share and consume, so your audience is more likely to share your videos.
4.) Social Media
Social media marketing is quickly becoming a mainstream way to reach your audience. In fact, 90% of marketers use some form of social media, including Facebook, Twitter, Instagram, and Pinterest. Social media allows you to reach people on a level that’s more personal. You can share stories, give testimonials, and showcase your brand’s personality.
5.) Content Marketing
Content marketing is one of the most effective ways to build relationships with your audience. According to Content Marketing Institute, 90 % of B2B marketers use content marketing and 70% of B2C marketers use it. Content marketing helps you build trust and credibility with your audience.
What is Digital Marketing, really?
Digital marketing is an umbrella term for a set of strategies used to promote products and services over digital channels, such as search engines, websites, social media, email and so on.
What has changed in the digital marketing industry?
The digital marketing industry has changed a lot in the past few years, and 2018 promises to be no different.
Digital marketing has become more sophisticated, and it’s no longer enough to understand the principles of search engine algorithms. Because of this, most digital marketing companies are now offering campaigns that focus on specific aspects of digital marketing (e.g., social media, content marketing, SEO, etc.).
Another trend that is becoming more common is the rise of data and analytics companies, which are helping businesses to better understand how customers interact with their sites and apps.
Traditional marketing vs Digital Marketing – What does the digital marketer do?
Traditional marketing is marketing that uses traditional channels like print, TV, radio, and billboards.
Digital Marketing is marketing that uses digital media like websites, search engines, social media, and mobile devices.
Digital marketing makes use of digital technologies to generate revenue.
Digital marketing is an umbrella term that includes online, mobile, display, e-mail, and affiliate marketing.
Now, let’s think about digital marketing more specifically. Digital marketing is marketing that uses digital media to promote a product or service.
Tools for digital marketing
In digital marketing, one can use many tools for business promotion.
1. Search Engine Optimisation (SEO)
Search engine optimisation is crucial for successful blogging. It refers to the process of improving your website’s visibility in search engines by ranking higher in search results.
Search engines such as Google, Bing, and Yahoo use the keywords that you enter, along with other factors, to find webpages that are relevant to your search query. The more relevant your page is, the higher it will rank.
Concerned that your website isn’t ranking as high as you’d like? Here are some quick tips for how to improve your SEO.
**Keyword research:** The first step in improving your SEO is to discover what keywords your audience is looking for. This can be tricky, because your audience’s search behaviour might change over time. To keep up to date with what your audience is looking for, ask your current readers.
**Write content for your audience:** Writing a post that speaks to your audience’s needs will encourage them to return. What’s more, search engines consider user intent when ranking search results, which means that writing posts for your audience’s needs is more likely to increase your ranking.
**Optimise images:** Search engines can’t read images, so it’s important to optimise images with alt text, captions, and title tags. Captions and alt text should both include your keywords, and you should include all of your keywords in image titles.
**Optimize URLs:** Search engines read URLs to determine the topic of your web page. You can use keyword-rich URL structures to improve SEO. However, avoid using too many keywords in your URLs or the URL structure will become confusing.
**Update regularly:** Search engines update their algorithms frequently, so it’s important to regularly check your website’s SEO.
**Use backlinks:** Backlinks are links from other websites to your website. Search engines use backlinks as a ranking factor and favour websites that have a large number of backlinks.
2. Social Media Marketing (SMM)
Searching for the best SMM agency can be a time-consuming process. Fortunately, there are a few tips and tricks you can use to streamline your quest.
– Do some research. Do some research on the businesses or brands using social media marketing. If they seem to have a following, it’s likely that the SMM agency they used is effective.
– Check online reviews. Before you hire an SMM agency, check online review sites for feedback on the agency itself. For example, you could search for reviews on the SMM agency’s website.
– Ask friends and family. If you have friends or family who hired an SMM agency in the past, ask them for recommendations.
– Ask about past campaigns. Ask the SMM agency to give you examples of campaigns they’ve worked on in the past.
– Ask about past clients. If the SMM agency you’re considering has worked with other brands or businesses, ask them for client names and contact information.
3. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is an umbrella term for Internet marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click advertisements.
4 . Content Marketing
5. Email Marketing
Conclusion
As digital marketing has become more popular, many marketing firms have shifted towards digital strategies. However, many marketing firms still aren’t aware that digital marketing is different or that traditional marketing methods are no longer the norm. I hope this article has helped you understand the fundamental differences between digital marketing and traditional marketing methods. If you have more questions, don’t hesitate to ask in the comments. Thanks for reading!