Email marketing can be one of the most cost-effective and effective ways to engage with your customers. However, many eCommerce businesses struggle to create engaging content and, as a result, fail to take advantage of email. In this blog post, we’ll take a look at why email marketing is an important part of an eCommerce business. We’ll also cover some basic tips for creating effective email campaigns.
How to choose an email marketing platform for an eCommerce business?
An eCommerce business should use email marketing to grow their customer base. Email marketing allows businesses to connect with customers, build relationships, and increase conversions.
Before choosing a marketing service, there are a few things to consider, such as:
Will you be sending emails to a large number of customers on a regular basis, or will it be less (and less frequent)?
Does your marketing service allow personalization? Marketing services that offer personalization can provide a customized experience and build stronger relationships.
Are you using your service’s automation tools? Automation tools like autoresponders and workflows can help a business streamline their marketing processes.
In general, most email marketing services are designed to meet the needs of businesses of all sizes.
How to design an email template for an eCommerce platform?
When designing an email template for an eCommerce platform, there are a few important things to consider:
– Is the design mobile-friendly?
Believe it or not, email design isn’t as straightforward as it seems. According to Litmus, 71% of emails are opened on smartphones, and 43% are opened on tablets. So, if your emails aren’t optimized for mobile devices, you’re potentially losing out on a lot of traffic.
– Does the email capture attention?
According to email marketing platform MailChimp, 63% of email recipients open an email based on subject line alone. So, it’s important to keep your subject lines short, to the point, and attention-grabbing.
– Is the email informative?
When designing an email template for an eCommerce platform, it’s important to remember that people receive a lot of emails every day. So, it’s important to make your emails as informative as possible. Make sure the content is useful and relevant to the email’s recipients, and try to keep your copy short and to the point.
How to segment your email list
Email segmentation plays a role in the success of email marketing because it allows you to deliver tailored content to recipients based on how they have responded to past emails. You can divide your list into several sections depending on specific types of customers or trigger events, then send specific emails to corresponding segments.
Here are a few ways you could segment your email list:
Age: You might decide to segment your email list by age, sending special promotions to younger customers and discounts to older customers.
Gender: Similar to age, you might decide to segment email lists by gender, giving higher discounts on certain products to female customers, while tailoring marketing messages to male customers.
Income: You could send different products to different customers based on their income level, such as higher discounts for low-income customers.
Geography: You could create several groups based on geographical locations, sending special offers to customers in certain cities or geographic regions.
How to grow your email marketing list
There are SO many different ways to grow your email list. I am going to give you 5 quick tips that have helped me the most.
1. Find out where your customers already are.
You want to make sure you are targeting the right audience with your content. So the first place you want to start is by finding out where your customers already are.
Maybe they even already like your brand! Maybe they already follow you on social media!
2. Send valuable content.
That’s the key, right? You want to make sure you actually provide value to your subscribers.
Yes, emails should be promotional, but you want to make sure that you are promoting relevant things to your audience. Plus, you want to make sure you are providing them value, too. For example, if you sell a product, providing a coupon or discount code for one of your products or services.
3. Use Social Media.
Email and social media are a match made in heaven. I always recommend promoting your email subscriptions through social media. Your readers can sign up for your email list right on your Facebook page, or they can sign up when they follow you on Instagram.
But seriously, if you know where your audience is already hanging out, make sure you find all of these places and promote your email subscriptions there as well.
4. Test your CTAs.
Whenever I am creating a marketing campaign, I always make sure I am testing everything.
- Why did I create this landing page?
- Am I getting the results I want?
- How can I improve?
5. Stay consistent.
Creating an email marketing list is a long, slow process. It will take time to grow your list and to get the best results. Make sure you stay consistent with your email marketing. Your audience will forget about you if you are not consistently showing up in their inbox every day of the week.
How to create better content for your audience?
When creating content for your audience, you want to make sure that you know who you are creating content for and what their pain points are. So that means figuring out who your audience is and what they want.
So, for example, if your audience is people who are interested in learning about things like SEO, you can give them content that’s related to SEO.
It’s helpful to think about things like the blog post title, the tags, and how the content is structured.
Email marketing can be a very effective tool for reaching your customers and building a loyal audience. I hope this article has been helpful. If you have any questions or comments, please let us know in the comments below.